India’s massive domestic services market has long operated through informal networks and word of mouth referrals. Now a fast growing startup is trying to modernize that system with technology.
Bengaluru based startup Pronto is bringing household services online and attracting strong investor interest in the process. The company recently raised $25 million in new funding, pushing its valuation to about $100 million less than a year after launching. (Tech Funding News)
The rapid rise highlights how startups are beginning to formalize one of India’s largest but least digitized sectors.
A Platform for On Demand Household Help
Pronto offers app based access to common household services such as sweeping, mopping, dishwashing, and other everyday chores. Customers can request trained professionals directly through the platform, with workers often arriving within minutes.
The company positions its model closer to the speed and convenience of quick commerce platforms rather than traditional home service marketplaces. In some areas the company says it can dispatch workers within about 10 minutes. (Tech Funding News)
Each worker on the platform undergoes in person training and background verification before taking bookings. These workers, referred to internally as “Pros,” are assigned structured shifts designed to provide more predictable income compared with the informal arrangements that dominate the domestic help industry. (Tech Funding News)
Rapid Growth in Less Than a Year
Pronto’s growth has been particularly striking given how recently the company launched.
The startup emerged from stealth in May 2025 with a valuation of roughly $12.5 million. By August of the same year, the company’s valuation had already climbed to $45 million. After its latest funding round, the company is now valued at about $100 million. (Tech Funding News)
The new Series B funding round was led by Epiq Capital, with participation from existing investors including Glade Brook Capital, General Catalyst, and Bain Capital Ventures. Total funding raised by the startup now stands at around $40 million. (Tech Funding News)
This rapid valuation growth reflects investor confidence in the company’s model and the enormous market opportunity within India’s home services sector.
Strong Demand for On Demand Home Services
The platform has experienced dramatic growth in usage as more households adopt digital services.
According to founder Anjali Sardana, Pronto now handles around 18,000 bookings every day, compared with roughly 1,000 daily bookings during its early phase. (Tech Funding News)
Customer engagement appears strong. The median time between a user’s first and second booking is just two days, while the platform’s most active customers place multiple orders every month. (Bitget)
The company plans to expand further and is targeting around 70,000 daily bookings in the near future as it scales operations across additional cities. (Tech Funding News)
Expanding Across Major Indian Cities
Pronto has also expanded rapidly across India’s urban markets.
Within months, the company grew from operating in a single city to serving ten cities including Delhi NCR, Bengaluru, and Mumbai. At the same time, its operational coverage expanded from just five micromarkets to more than 150 local service zones. (Bitget)
Despite this expansion, a large portion of bookings still comes from the National Capital Region surrounding New Delhi.
The company is using its new funding to onboard more workers, strengthen operations in existing markets, and continue expanding its presence across India.
A Massive Market Still Mostly Offline
One of the reasons investors are excited about Pronto is the sheer size of the opportunity.
India’s home services industry is estimated to be worth over $50 billion, yet the vast majority of the market still operates offline. (Bitget)
Hiring domestic help in India has traditionally relied on personal referrals, neighborhood networks, or local agents rather than digital platforms.
Even today, only a small fraction of households use online services to book domestic help, leaving a large untapped market for technology driven solutions.
Pronto’s founder believes the company has only begun to scratch the surface of this opportunity. According to Sardana, nearly the entire market remains offline, with digital adoption still extremely low. (Bitget)
Building a Structured Workforce
Another key part of Pronto’s strategy is creating a more structured employment system for domestic workers.
The platform currently works with thousands of professionals, the vast majority of whom are women. Workers who complete around 20 days of shifts per month earn a median monthly income of roughly ₹23,000 to ₹25,000. (Bitget)
By offering training, verification, and predictable shifts, the company aims to bring greater stability and transparency to a sector that has historically been fragmented and informal.
Competition in India’s Home Services Market
Pronto is not the only startup targeting India’s domestic services market.
The company faces competition from other platforms attempting to digitize home services and connect households with trained workers. However, Pronto’s rapid growth and strong investor backing have positioned it as one of the emerging players in the sector.
With demand continuing to rise and the overall market still largely offline, the competition to build India’s leading home services platform is only beginning.
A New Chapter for Domestic Services
Pronto’s rapid growth illustrates how technology is reshaping even the most traditional industries.
By combining app based booking, verified professionals, and structured work opportunities, the company is attempting to modernize domestic services for both households and workers.
If the company continues expanding at its current pace, Pronto could become a key player in transforming how millions of Indian households hire everyday help.
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